At what time is it best to publish photos on Instagram?

You want to reach the largest audience possible on Instagram? Post at specific times! Then you can be sure that your photos won't get lost among dozens of other content. What are the best times of day to add photos to this social media platform? Let's check it out!

If you want to increase your Instagram audience, pay attention to the times when you publish content. The times of day that are best for posting may vary depending on the day of the week. Users tend to reach for their phones at different times each day. For example, their activity may be lower on Friday and Saturday evenings than on Saturday mornings or around noon on Sunday.

When to post on Insta according to experts? A good time to post is during lunchtime – between 11:00 and 13:00 – and in the evening – from 19:00 to 21:00. Many people also browse Instagram between 14:00 and 15:00.

The aforementioned time intervals are general times of day specified by specialists. Let's take a closer look at them. By observing the behavior of Instagram users, it can be noted that posts published receive the most interactions: on Mondays between 11:00 and 17:00; on Tuesdays around 5:00 and between 9:00 and 18:00; on Wednesdays around 5:00, 11:00, and 15:00; on Thursdays around 5:00 and 11:00 and between 15:00 and 16:00; on Fridays around 5:00 and between 9:00 and 16:00; on Saturdays around 11:00 on Sundays between 10:00 and 14:00.

You already know what time is best to post a photo on Instagram. But where did these specific times come from? Just take a look at your daily routine on each day of the week – the answer will become apparent. Many people reach for their phones and browse social media early in the morning right after waking up. However, Monday mornings are usually not as calm as those in the following days – then the activity on Instagram is much lower.

Lunchtime, dinner time, and late afternoon after work are other times of day when we have a moment to browse social media. On Saturday afternoons, we are often busy, but before 12:00, we usually have time for a quiet coffee with Instagram.

When posting content on Instagram, pay attention not only to the time when you are active. It also matters what day it is currently. Users show different activity on weekdays, when they go to work or school, and on weekends – weekends, holidays, vacations, etc.

On holidays, when we meet with our families, activity is often much lower than on an ordinary Saturday or Sunday. In summer, some people post dozens of photos and videos from trips, while others take a 'detox from Instagram'. Therefore, it is essential to have a sense of whether a particular day will turn out to be one when phones lie unused.