Business promotion on Instagram

Instagram can be a great tool to increase the number of potential customers. Just create an account there, which will be a business account, it can also be linked to Facebook. In the options, you can also change a private account to a business one. Instagram is based on images, so the basis of our promotion here are photos, which should above all be aesthetic and match the profile of activity, appeal to customers.

Another important element is also regularly adding content on Instagram - even if our photos are above average, publishing them once every two weeks will not help much in generating traffic on the internet profile. Systematicness and patience are the basis for running such an account. It is also a good platform for exchanging short thoughts with customers - we can also ask various interesting questions allowing the activation of followers. And each of the followers can be a potential buyer of our products.

If we want to put a link to the website in the description, let's remember to shorten the links - they look better and are more encouraging to click than long chains of text. It would be good for a business account on Instagram to have some theme - maybe photos always with the same filter, with the same frame, with some specific, matched to the pictures graphics, some one element, which will be a kind of visual identification of our brand and will be replicated in subsequent photos. Instagram should also be stylistically consistent.